U.S. Xpress Corporate Website Earns Accolades as Top 10 Business-to-Business Site from BtoB Magazine
9/20/2011
Site Recognized for its Dynamic Content and Interactive Features
CHATTANOOGA, TN. – September 20, 2011 – U.S. Xpress Enterprises, a leading provider of transportation services throughout North America, is proud to announce that its website, www.usxpress.com has been recognized as one of the nation’s top business-to-business websites by BtoB magazine.
Each year, BtoB asks a panel of web design and usability experts to identify 10 of the best business-to-business websites in the marketplace. Websites are judged based on evolving features, such as video and social media, as well as providing visitors with clear and concise company information, consistently reflecting the company’s brand, and their ability to engage users in a conversation or drive actions.
Specifically, the U.S. Xpress site earned high marks for its strong online tracking and quoting capabilities, as well as for compelling artwork, effective use of videos, powerful branding, and meaningful content. The site also scored high in terms of ease of access to important information for different audiences and demographic groups, including customers, prospects and drivers.
“Online tracking and pricing is a strong feature [of the U.S. Xpress website],” said Bill Rice, president of Web Marketing Association, who served as one of the expert reviewers. “I also like the fact that the site features dynamic content that changes based on geography and keywords. This heightens the site’s relevancy and enhances the user experience.”
“Like everything U.S. Xpress does, our website was designed with our customers and other stakeholders, such as drivers and prospects, in mind,” noted Dale Langley, chief information officer & senior vice president for U. S. Xpress Enterprises. “We want to make it as easy as possible for those coming to the site to find what they’re looking for, take action and hopefully learn something in the process. It’s not enough just to have the interaction; the ultimate goal of the U.S. Xpress website is to make the user experience valuable and productive.”
To read the online story from BtoB, please click here
About BtoB:
BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc., BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.
About U.S. Xpress Enterprises:
Founded in 1985, U.S. Xpress Enterprises is the nation’s second largest privately-owned truckload carrier, providing a wide variety of transportation solutions throughout North America. We are committed to being at the forefront of safety compliance, using comprehensive training for our staff and drivers and ensuring our trucks feature the latest safety innovations. With a dedication to minimizing our impact on the environment, U.S. Xpress is a SmartWay Transport Partner and was honored with a 2009 SmartWay Environmental Excellence Award. U.S. Xpress Enterprises’ affiliates include Arnold Transportation Services, Smith Transport, Total Transportation of Mississippi, Xpress Global Systems and Xpress Internacional. For more information, For more information, please visit www.usxpress.com.